Budweiser’s commitment to promoting responsible drinking and celebrating designated drivers is backed by ongoing programs and innovative campaigns. #THANKABUD, Budweiser’s latest campaign, elevates designated drivers to the status of community heroes. The campaign highlights that DDs make an important contribution to the safety of their communities and deserve greater recognition.
Budweiser Good Sport encourages fans to volunteer as designated drivers to and from the stadium, and helps to increase awareness of fan responsibility in partnership with stadium operators, team owners, and concessionaires. Good Sport partners with teams in Major League Baseball, the National Football League, National Basketball Association, National Hockey League and Major League Soccer, and is featured in nearly 100 major league stadiums in the U.S., including 21 MLB teams.
In recent years, hundreds of thousands of fans across North America have signed up at professional sports games to be a designated driver as part of the Budweiser Good Sport program. Good Sport includes “We. I.D.” communication tools for effective legal drinking age identification. In Canada, Budweiser Good Sport partner teams include the Toronto Blue Jays, Winnipeg Jets, Calgary Flames, Vancouver Canucks, Toronto FC, and the London Knights.
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