BUDWEISER SUPER BOWL 2021 -

CONTEST RULES AND REGULATIONS

NO PURCHASE NECESSARY. Must be legal drinking age in your province of residence and a resident of Canada (excluding Newfoundland) to participate. During the contest period, consumers can look inside specially marked cases of Budweiser for a Budweiser PIN code (the “PIN”). Specially marked cases are available at participating stores across Canada (excluding Newfoundland) while supplies last. Contest starts on or about December 15^th, 2020 and contest closes April 1^st, 2021 at 11:59 p.m. Eastern Standard Time (the "Contest Close Date").

1. ELIGIBILITY: The contest is open to any legal resident of Canada (excluding Newfoundland) who is of legal drinking age in their province of residence, who is not an employee, contractor, agent or representative of Labatt Brewing Company Limited (the "Contest Sponsor"), or its affiliates, agencies, distribution companies, and who is not an employee of the applicable provincial liquor agencies, license control/boards and their licensees, retailers, or distributors (the “Provincial Liquor Authorities”), the National Football League (“NFL”), its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., and each of their respective direct and indirect subsidiaries and affiliates, and each of their respective shareholders, members, partners, affiliates, officers, directors, agents, representatives and employees (the foregoing NFL entities collectively, the “NFL Entities”), prize suppliers, the contest judge, or a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with any of the foregoing persons. The Provincial Liquor Authorities and the NFL Entities are not connected with this contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this contest.

To be eligible, participants must have online access with a valid e-mail address as of the date of their entry. Each unique PIN can only be entered once. If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsors with proof that she or he is the authorized account holder of the e-mail address associated with the winning entry.

2. HOW TO PLAY: During the contest period, find a unique PIN inside specially marked packs of Budweiser or obtain one through no purchase necessary entry (see NO PURCHASE NECESSARY below for details). Go to http://www.budweiser.ca/BudNFL and follow the instructions to enter the unique PIN for your chance to ‘instantly’ win a prize (see PRIZES below for details).  Once the PIN has been entered, you will be required to complete a contest entry form in full, including providing the correct answer to a skill-testing question. Once all fields have been completed, click submit and you will immediately see a message that will confirm whether or not you are an ‘instant’ winner. If you are confirmed as a winner, you will be automatically taken to a digital shopping cart where you will be able to select the prize you wish to redeem. Number of prizes available to be won will diminish as prizes are won/claimed. Once the full quantity of a single prize is redeemed, that item will show as out of stock and only remaining prizes will be available for redemption.  Complete the checkout steps in order for your prize to be shipped to you.  Prize will ship only after the checkout steps are completed and confirmed.  NOTE that shipping of prize is restricted to Canada. Entrants must complete the contest form in its entirety, including providing the correct answer to the skill-testing question, and be in compliance with these contest rules in order to be eligible to win. Entries must be received prior to the Contest Close Date. Entries received after the Contest Close Date are void.

3. PARTICIPATING PRODUCTS: PIN codes can be found inside specially-marked cases of Budweiser across Canada while supplies last. See chart below for details.

4. NO PURCHASE NECESSARY: To receive a PIN without purchase, please send a postage stamped envelope to "Budweiser Super Bowl Contest ", 180 Henri Dunant St., Moncton, NB, E1E 1E6. Limit one request per envelope. Include your name, return mailing address, the statement "I am of legal drinking age in my province of residence” and your signature. Requests must be received in time so that a PIN can be mailed to you in time to participate before the Contest Close Date. While supplies last.

5. PRIZES: There are one hundred (100) Budweiser Recliners available to be won, and one hundred (100) TVs available to be won (“Prizes”). The approximate retail value of the Budweiser Recliner is $400 (CDN), and the approximate retail value of the  TV is $1,000 (CDN) .

Prizes must be accepted as awarded. Prizes are non-transferable and non-redeemable for cash. No substitutions, except by the Contest Sponsor, who reserves the right to substitute a prize with a prize of equal or greater value.  The Contest Sponsor will mail the prize directly to the Canadian address that the confirmed winner has indicated upon checkout. Contest Sponsor will not deliver to a P.O. Box. Delivery may take up to 6 weeks post confirmed check out.

6. ODDS: The odds of obtaining a PIN with an ‘instant’ win Prize associated to it are 1 in 2,845. The number of prizes available to be won will reduce as prizes are won/claimed.   

7. RELEASE: By participating in this contest, all participants declare that they have read, understood and complied with the contest rules, consent to the use of their name, biographical information and/or likeness for the purposes of advertising and promotion without further compensation, agree to abide by all decisions by the Contest Sponsor (which are final), and agree to release and hold harmless the Contest Sponsor, the Provincial Liquor Authorities, the NFL Entities, their affiliates, directors, officers, employees, professional advisors and advertising and promotional agencies (collectively, the “Released Parties”) from any liability in connection with participating in this contest and/or any prize awarded. The Released Parties are not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest. Before a prize is awarded, prize winners may be required to sign a standard declaration of compliance with the Official Rules and release form(s) in a form acceptable to the Provincial Liquor Authorities releasing the Released Parties from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of the prizes as awarded, the administration of the Contest and the selection of a potential winner. 

8. GENERAL: PINs obtained through unauthorized sources or which are not original or are illegible, altered, reproduced, stolen, forged, counterfeited, irregular, or that contain printing or other errors are void. All decisions of the Contest Sponsor shall be final. The Contest Sponsor is not responsible for errors in the offer or administration of this contest, including but not limited to, errors in the advertising, the contest rules, selection of the winners or the distribution of any prize. In the event that, due to an error, more than the advertised number of prizes are claimed, no more than the number of prizes specified in these rules shall be awarded. As such, there will be a random draw conducted amongst all eligible prize claimants after the contest closing date to award the specified prizes. The contest is subject to all applicable federal, provincial, municipal and local laws. The Contest Sponsor reserves the right to modify or terminate this contest at any time without notice to participants.

9. PRIVACY: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsors to administer the Contest and fulfill any prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available at http://www.labatt.com/legal/lbc_eng_privacy.htm.

10. DISPUTES:

(a)    RESIDENTS OF QUEBEC:  Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling.  Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. 

(b)    RESIDENTS OF CANADA, EXCLUDING QUEBEC:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Contest Sponsors in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to conflicts of law principles.  All entrants consent to the jurisdiction and venue of the Province of Ontario.

11. CONFLICTS/DISCREPANCIES: In the event of any discrepancies between the English language Rules and the non-English language Rules, the English Rules shall prevail. In the event of a conflict between any Contest details contained in these Rules and any Contest details contained in Contest advertising materials (including, but not limited to, online, point of sale, television, and print advertising, promotional packaging, and other promotion media), the details of the Contest as set forth in these Rules shall prevail.

12. NFL: All entrants agree to forever release the NFL and the NFL Entities from and against any injuries, losses, damages, claims, actions, and liabilities (“Claims”) of any kind resulting or arising from participation in the Contest and/or acceptance, possession, use, misuse or non-use of any prize. THE NFL ENTITIES SHALL HAVE NO LIABILITY OR RESPONSIBILITY FOR ANY CLAIM ARISING IN CONNECTION WITH PARTICIPATION IN THIS CONTEST OR ANY PRIZE AWARDED. THE NFL ENTITIES HAVE NOT OFFERED OR SPONSORED THIS CONTEST IN ANY WAY.

®MD Anheuser-Busch LLC.

All other NFL-related trademarks are trademarks of the National Football League.